THE REBEL RULES: DARING TO BE YOURSELF IN BUSINESS

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators. The Rebel Rules will show you how to: Tap into your natural talents and focus on what you can control Build a fanatical customer base and create great buzz Engage employees and encourage them to break the rules Kick butt in business and still have a life With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.